Star Wars Day, celebrated on May 4th, arose as a clever play on the phrase 'May the force be with you' used in the films. Initially an informal fan celebration, it gained recognition over the years, including endorsements from figures like Joe Biden. The Los Angeles City Council declared May 25 as Star Wars Day in 2007, but California officially designated May 4 as the day in 2019. The observance has been embraced by fans and brands alike, turning into a significant cultural phenomenon marked by social media jokes and promotions.
"I think it's a very clever way for fans to celebrate their passion and love for 'Star Wars' once a year," said Steve Sansweet, founder and executive chairman of Rancho Obi-Wan, a nonprofit museum in California that has the world's largest collection of 'Star Wars' memorabilia.
The phrase 'May the 4th be with you' was used by fans in the years after the first film was released in 1977, and even appeared in a British political ad in 1979 celebrating Margaret Thatcher's victory as prime minister on May 4 that year.
How has it spread? May the 4th caught on informally among fans through inside jokes shared on social media and viewings of the films to mark the occasion.
For some fans, the official Star Wars Day comes on May 25, the date of the first film's release. The Los Angeles City Council even declared the date to be Star Wars Day in 2007.
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