Hulu is partnering with Drybar to celebrate the second season of 'The Secret Lives of Mormon Wives' by introducing the 'MomTok Waves' hairstyle, inspired by the show's cast. This collaboration allows fans to replicate the trendy looks from the show at Drybar locations, with styles ranging from tousled locks to bouncy curls. Alongside this initiative, Drybar is offering a special promotion on select products to help fans recreate the iconic hairstyles at home. The MomTok Waves experience aims to empower women and spread a feeling of fun and confidence as depicted in the series.
"MomTok Waves are kind of a phenomenon," said Staci Reed, Director of New Shop Openings. The style refers to the signature looks of the cast of 'The Secret Lives of Mormon Wives,' a group of Mormon moms who shot to fame on TikTok under the moniker 'MomTok.'
"I hope that the women that come in to get the MomTok Waves just feel fun and flirty like the girls on the show, you know, I think that they're all about empowering women and celebrating women," Reed explained.
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