"Google said this report gives you: Total reach: total clicks and impressions driving traffic from Google to your social channel. Content performance: top social channel pages, as well as those trending up or down. Search queries: top and trending queries leading users to your social profiles. Audience location: top countries where users are clicking on your social channel in Search results. Additional traffic sources: total clicks your site receives from additional sources such as Image Search, Video Search, News Search, and Discover."
"Here is how you can social channels ot the Insights report: Google explained, "At this first stage, the insights are available only for sites and channels that Search Console has identified automatically. On the Search Console Insights report, you will be prompted to add the social channels that Search Console has automatically identified and associated with your website." Social data in Search Console, woohoo! 🎉 We're starting with TikTok, Instagram and Youtube. https://t.co/hjMuzAjceT pic.twitter.com/8jVHJkKabK- Daniel Waisberg (@danielwaisberg) December 8, 2025"
Google is adding social channel reporting to Search Console Insights, enabling review of search performance for social channels associated with a website. The report provides total reach, content performance, search queries driving users to social profiles, audience location, and additional traffic sources such as Image, Video, News, and Discover. The rollout is limited and not all sites will see the feature yet, and significant reporting delays remain. At initial stage, Search Console automatically identifies eligible sites and channels and prompts site owners to add those social channels to the Insights report. Initial support includes TikTok, Instagram, and YouTube.
Read at Search Engine Roundtable
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