"It appears as though Facebook's heyday is officially over: only 51% of teenagers ages 13-17 in the US still use the social platform, down from 71% just three years ago. According to a recent survey conducted by Pew Research Center, YouTube, Instagram and Snapchat are now the top three platforms among teens, with Facebook coming in fourth. A whopping 85% of teenagers report using YouTube, while 72% use Facebook-owned Instagram and 69% go on Snapchat."
"While Facebook used to be the dominant social player among this cohort, only 10% of teens now call Facebook their most-used online platform. Roughly one-third say they visit Snapchat or YouTube most often, while 15% say the same of Instagram. When Pew conducted this survey in 2014-2015, only 52% of teens reported using Instagram, while less than half said they use Snapchat."
Only 51% of US teenagers ages 13-17 now use Facebook, down from 71% three years earlier. YouTube, Instagram and Snapchat lead teen usage with 85%, 72% and 69% respectively. Twitter, Reddit and Tumblr see much lower teen adoption. Only 10% of teens name Facebook as their most-used platform while roughly one-third choose Snapchat or YouTube and 15% choose Instagram. Lower-income teens report higher Facebook use than higher-income peers. Smartphone access is near-universal: 95% have or can access a smartphone, and 45% report being online almost constantly.
Read at The Drum
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