'Eating disorders start on TikTok': Ad campaign takes social media to task in the most subversive way

"The ad looked so professionally designed that we wondered, could Meta Platforms, a company that has repeatedly denied responsibility for its users' mental health, be advertising it? No. In short, Instagram and Facebook's parent company has done nothing of the sort. Instead, the ad is from Just Treatment, a UK-based health justice group started in 2017."

"The organization's latest campaign is Mad Youth Organise, a push to improve accessible, quality mental health care for young people. The 'ad' we saw was one of eight that activists have plastered guerrilla-style across London, Just Treatment told Fast Company."

Just Treatment, a UK-based health justice organization founded in 2017, launched a guerrilla advertising campaign called Mad Youth Organise across London. The campaign features eight ads designed to appear as if Meta created them, using Instagram's branding and messaging about social media addiction. The ads state that 45% of teens report spending too much time on social media and claim the app was designed to keep users hooked. By attributing these messages to Meta, the campaign highlights the contradiction between the company's denial of responsibility for mental health impacts and the documented harms. The initiative aims to raise awareness about social media's effects on young people and push for accessible, quality mental health care services.

Read at Fast Company