"In a day and age when it can be a tall task for businesses to truly grab people's attention through marketing, Domino's Pizza found a way to stand out from the crowd. In doing so, the popular pizza chain tapped into users of virtually all social media platforms and certainly reached far beyond that. This all comes thanks to the wise marketing approach of utilizing arguably the most popular TikTok trend of 2025-"67.""
"As stated above, you can get any one-topping pizza for just $6.70, but it must be for carryout. Here's a look at the brief rundown of how to take advantage: Customers can order any large one-topping pizza online Use the code "67" to get the discount Only good on carryout orders Expected to run until mid-November Following the news of Domino's 67 deal, videos and photos of people capitalizing on the offer quickly began circulating on social media."
Domino's leveraged the 2025 TikTok "67" trend sparked by LaMelo Ball's reference to the song "Doot Doot (6 7)" to design a promotional offer. The chain offered any large one-topping pizza for $6.70 for carryout orders when customers use the code "67" online. The promotion is only valid for carryout and is expected to run until mid-November. Social posts and user-generated videos quickly circulated as people shared their purchases and experiences. The campaign generated substantial buzz across social platforms and demonstrated effective real-time cultural trend marketing tied to a simple price-based incentive. LaMelo Ball commented on the viral trend, noting his 6'7" height.
Read at Miami Herald
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