The UK Advertising Standards Authority (ASA) has banned ads from six companies promoting liquid Brazilian butt lifts (BBLs) for trivializing risks and exploiting body image insecurities. These ads, featured on social media platforms, employed time-limited offers that created pressure to book. The ASA insists that such cosmetic procedures should be approached thoughtfully due to inherent risks like infections. The watchdog warns marketers against implying that happiness hinges on certain body shapes, advocating for more socially responsible advertising practices in the cosmetic industry.
One ad claimed a 0% infection rate at its sterile clinic, with minimal pain, misleading consumers about the potential risks involved in liquid BBL procedures.
The ASA emphasizes that cosmetic surgery should be considered carefully, warning against marketing tactics that exploit insecurities and promote urgency in booking procedures.
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