"Well, well, well. It appears you clicked on a post that shows humanity in a negative light. WHICH IS TOTALLY FINE! These, honestly, are our most popular posts (no judgement, I like mess too). I only bring this up because I'm doing an experiment. I posted two posts about moms - one dark and unhinged (this one) and one wholesome (this one) - at the EXACT SAME TIME!"
"bring this up because I'm doing an experiment. I posted two posts about moms - one dark and unhinged (this one) and one wholesome (this one) - at the EXACT SAME TIME! This way we will see based on clicks what BuzzFeed readers really want to read. So, if you hate wholesome posts and want BuzzFeed to spend more time on the dark side, share this post with a friend"
BuzzFeed published two mom-themed posts at the exact same time: one dark and unhinged, one wholesome, framed as an experiment to measure reader preference by click counts. The framing states that negative portrayals of humanity are popular and treats audience taste as data. Readers are asked to share the darker content if they prefer unwholesome material, with the explicit goal of influencing future content. The outcome will determine which style receives another version, tying editorial follow-up directly to measurable engagement and reinforcing participatory content shaping.
Read at BuzzFeed
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