The article discusses the urgent need for culture change in U.S. society amidst rising discontent. It critiques current approaches that isolate aspects of culture, suggesting these methods are inadequate for meaningful transformation. By employing a new science of culture, the author introduces a comprehensive framework that allows for a nuanced understanding of how cultures can be broken down and rebuilt. This framework equips changemakers to enact intentional shifts across institutions, promoting collaboration and coherence within cultural dynamics, rather than quick fixes.
Existing culture change approaches tend to isolate aspects of culture, limiting their effectiveness. A new science-based framework can help changemakers address culture as a whole.
The science of culture explains how individuals and organizations can effectively break, unmake, and remake cultural narratives, shifting them towards a more collaborative and coherent framework.
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