Target boycott organizers claim victory in their yearlong protest - but they say more work needs to be done

"We are effectively, today, closing this chapter because we have other fights that we've got to see. Stay tuned for the next fight, but this fight for us has now reached its conclusion. The Target Fast pledge garnered more than 300,000 signatures from people across the US."

"We're pleased to be moving forward, and we will continue showing up as trusted neighbors while delivering results for our team members, guests, and the more than 2,000 communities in which we serve. The end of the action marks a cultural win for Target, a week after it unveiled an ambitious turnaround strategy."

Pastor Jamal Bryant and community leaders concluded the Target Fast boycott, which lasted nearly 400 days and gathered over 300,000 signatures opposing the retailer's DEI policies. The organizers declared victory after productive conversations with Target executives, including new CEO Michael Fiddelke, stating the company largely satisfied their demands. Target acknowledged the boycott impacted first-quarter sales but welcomed the conclusion. The company reaffirmed commitment to supporting growth and opportunity for employees and communities. Target's stock price increased over 20% in 2026 following the boycott's end and the company's turnaround strategy announcement.

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