Ride-hailing app puts social justice in drive

"The world's second most downloaded mobility app recently launched "Positions of Purpose," a global hiring campaign to recruit senior leaders in the areas of child protection, education and good governance. It's an unconventional move that brings the company's founding mission - challenging injustice - into the executive ranks. The company made its name by disrupting ride-hailing with a fairness-first model that lets drivers and riders negotiate fares directly with consumers. Now it's extending that same principle of transparency to how it hires."

"The campaign centers around three executive-level roles: Global Director of Family-Based Care in Child Protection, Global Director of Education Policy and Systems Strengthening, and Global Director of Impact Governance and Public Policy. Each is positioned alongside a traditional leadership position in growth, product and operations, signaling that social impact is as central to the business as financial performance. Operating in some 1,000 cities across 48 countries, inDrive has a mission of positively impacting 1 billion people by 2030."

"The latest campaign is the next step in that aim to embed social priorities directly into how the company makes decisions. The move comes as employers try to translate values into action, even as precious few have made social justice roles part of the org chart. The situation is even more challenging considering the current political and cultural winds whipping against social justice initiatives."

inDrive launched "Positions of Purpose," a global hiring campaign to recruit senior leaders in child protection, education and good governance. The campaign creates three executive roles — Global Director of Family-Based Care in Child Protection, Global Director of Education Policy and Systems Strengthening, and Global Director of Impact Governance and Public Policy — placed alongside traditional leadership roles in growth, product and operations. The company operates in roughly 1,000 cities across 48 countries and aims to positively impact 1 billion people by 2030. A 70-person impact division runs programs in education, women’s entrepreneurship and air quality. The move embeds social priorities into decision-making despite political headwinds.

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