The Palestinian Youth Movement launched the 'Mask Off Maersk' campaign to expose A.P. Møller - Maersk's complicity in the genocide in Gaza. The campaign revealed that Maersk was contributing to the crimes against humanity by shipping arms to the Israeli military, including components for F-35 fighters used against civilians. By implementing strategies aligned with the Boycott, Divestment, Sanctions (BDS) movement, PYM aimed to disrupt operations supporting illegal Israeli settlements. Their efforts culminated in Maersk agreeing to cease such operations, marking a significant victory for pro-Palestine activism.
"The Palestinian Youth Movement's 'Mask Off Maersk' campaign sought to prove the complicity of A.P. Møller - Maersk A/S in the genocide in Gaza, disrupting their operations to invoke change."
"By targeting the logistics of companies supporting illegal settlements, PYM intended to create a material difference amidst ongoing ethnic cleansing and genocide in Gaza."
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