"Babylist, a nominee in the Emergency Aid category, has long centered its mission on the needs of parents. Following the devastating Los Angeles wildfires in January 2025, Babylist transformed its Beverly Hills showroom into a relief hub. The company moved quickly, partnering with celebrity volunteers and more than 160 trusted brands to deliver essential baby items to displaced families. In just two weeks, Babylist provided $2.3 million in donations to more than 1,000 families."
"In the Local Community Betterment category, Lush is a finalist for the July 2025 launch of its "Lawsuit for Survival" campaign. Partnering with Change the Ref and Global Action on Gun Violence, the effort honored Joaquin Oliver, a victim of the 2018 Parkland shooting, while supporting a human rights case filed on behalf of his parents, Manuel and Patricia Oliver. The campaign ran across more than 200 U.S. stores, with its centerpiece being the Sonflower Bath Bomb, a tribute to Joaquin that directed 75%"
The 2025 Greater Good Awards highlight initiatives addressing urgent social needs through people-first campaigns, partnerships, and storytelling. Babylist converted its Beverly Hills showroom into a relief hub after the January 2025 Los Angeles wildfires, partnering with celebrity volunteers and over 160 brands to deliver essential baby items; in two weeks the effort generated $2.3 million in donations for more than 1,000 families and initiated a formal crisis response program. Lush launched the "Lawsuit for Survival" campaign with Change the Ref and Global Action on Gun Violence, honoring Joaquin Oliver, directing 75% of Sonflower Bath Bomb proceeds to anti-gun-violence organizations, and generating significant store traffic, funds, and petition support.
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