"Fifa confirmed on Wednesday that it will, for the first time, use a dynamic ticket pricing model for the tournament, which will be co-hosted by the United States, Mexico and Canada. While tickets will initially range from $60 for the cheap seats in some group-stage matches to $6,730 for the best vantage point at the final, those prices will then be algorithmically handed over to the market to respond to demand, which will probably cause them to skyrocket."
"Effectively, Fifa has absorbed the secondary market of ticket sales the bit of the ticket hustle that arbitrages the market in the name of protecting the fans, while subjecting fans to the exact same extortion. But rather than being a lone tout loitering outside a stadium, hoping to scalp a few tickets for a profit, it's Fifa itself making the deals."
"Dynamic pricing or price-gouging, as it was traditionally called feels like a betrayal of the unspoken covenant of fandom, where you agree to give away a decent amount of your money in exchange for a performance by a team or band or show you like. It does not give the event license to ask for every penny they can shake loose from you. Instituting it for the world's most popular sporting event is another mask-off, you're-just-customers-to-us moment from Fifa."
Fifa will implement a dynamic ticket pricing model for the 2026 World Cup co-hosted by the United States, Mexico and Canada. Initial ticket prices will range from $60 to $6,730 before being adjusted algorithmically to market demand, which will likely drive prices up. Early ticket sales will occur prior to the World Cup draw, creating high demand for unassigned matches and reducing supply for desirable pairings. Fifa's approach effectively absorbs the secondary ticket market and mirrors scalp pricing, prompting accusations of price-gouging and betraying traditional fan expectations.
Read at www.theguardian.com
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