"It's been over 30 years since Americans have had the chance to watch their national soccer team play on their home turf. They'll get another chance next year, but it'll cost them. Fans could pay over $2,700 for a ticket to watch the USA's first match in the 2026 FIFA World Cup against Paraguay, which is scheduled to take place in June at SoFi Stadium in Inglewood, California."
"FIFA, which sets ticket prices, says it is using variable pricing to determine ticket costs, and "may adjust ticket prices throughout the sales phases based on a review of demand and availability for each match." The organization said it isn't using dynamic pricing - when ticket prices change in real time based on demand and other factors - for the 2026 World Cup. In addition to third-party sites like StubHub, which sell tickets, FIFA offers a resale and exchange marketplace for fans."
"World Cup tickets are divided into four categories, with Category 1 selling the most expensive tickets and Category 4 the cheapest options. As of Saturday, there are no available Category 4 tickets for the USA's opening match against Paraguay on June 12. Instead, the cheapest ticket is selling for $1,120 under Category 3. The most expensive ticket costs $2,735, followed by $1,940."
Fans face sharply higher ticket costs for the 2026 FIFA World Cup co-hosted by the United States, Canada, and Mexico. Tickets for the USA's opening match against Paraguay at SoFi Stadium in June are listed up to $2,735, with the cheapest available at $1,120 in Category 3 after Category 4 sold out. FIFA sets ticket prices and reports using variable pricing, allowing price adjustments across sales phases based on demand and availability, while denying use of real-time dynamic pricing. FIFA provides an official resale and exchange marketplace alongside third-party sellers such as StubHub. Fans expressed shock on social media upon ticket portal opening.
Read at Business Insider
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