The expanded FIFA Club World Cup raises questions about its necessity and the timing, occurring just before the 2026 World Cup. Launching with 32 teams, this month-long tournament is viewed as a critical test for operational efficiency. Despite excitement, ticket sales have been disappointing, leading FIFA to implement promotions to boost attendance. The event offers organizers valuable insights to improve preparations for the upcoming World Cup, as highlighted by FIFA officials emphasizing the importance of a test event for refining logistics and strategies.
From a purely operational point of view, this is a gift. Going into a World Cup without a test event is hard.
The tournament hasn't started yet and already the learning curve has proved steep, with sluggish ticket sales prompting FIFA to offer promotional deals.
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