Aston Villa reached their first European final in 44 years by defeating Nottingham Forest 4-1 over two legs in the Europa League semi-finals. The final will be played in Istanbul against Freiburg, with Villa returning to European action after a league-phase win at Fenerbahce. Besiktas is referenced as the venue for the final. Villa’s usual front-of-shirt sponsor Betano cannot appear on the kits because of Turkish licensing regulations tied to UEFA Europa League partnerships. From next season, Premier League clubs will not display gambling companies on the front of shirts due to a voluntary ban voted in 2023. Villa will instead wear a charity third shirt, with Betano’s branding space donated to the Aston Villa Foundation for the final. Purchases of the limited edition shirt will include a donation to support charitable, educational, and outreach programmes.
"Villa beat Premier League rivals Nottingham Forest 4-1 over two legs in the semi-finals of the Europa League, setting up a showpiece clash with Freiburg in Istanbul. It's Villa's second visit of the season after their win at Fenerbahce in the league phase. This time, Unai Emery's men will play at the home of Besiktas with their first silverware for three decades up for grabs."
"From next season, there will be no gambling companies on the front of Premier League shirts due to a voluntary ban voted in by the clubs in 2023. Licensing regulations in Turkey mean that the Villans cannot play with Betano, their usual sponsor and one of the partners of the UEFA Europa League, on their kits."
"“Our Principal Partner Betano has kindly donated their usual branding space to the Aston Villa Foundation for the final,” Villa announced, confirming that the limited edition shirt would be available for supporters to buy. “Every purchase of this shirt will include a 10 donation to the Aston Villa Foundation and will go towards their sterling work in the community through their numerous and varied charitable, educational and outreach programmes.”"
"Villa carrying a charity on the front of their shirt is a welcome development for fans, who are no strangers to the concept thanks to the popular partnership between the club and the West Midlands-based Acorns Children's Hospice Trust, which saw the Acorns name as Villa's shirt sponsor between 2008 and 2010."
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