"Can a season be won or lost in August? Don't be daft. But can it plot an arduous and harrowing path for campaigns to come, and either offer up a lavish bounty of money or leave you emptying the biscuit tin looking for transfer funds? You bet it can. Scotland's clubs have been hard at it on the European front for more than a month, striving to make it into their respective league phases."
"Of the three European club competitions, it's no surprise the Champions League carries the biggest financial incentive. Qualification for the proper competition brings 18m euro for each club. On top of that, you can add ticket sales, merchandise, additional sponsorship and as much corporate cash as you can shake a giant prawn sandwich at. In comparison, dropping into the Europa League will shrink that 18m euro to just above 4m euro. A win is worth 450,000 euro instead of 2m euro."
Celtic and Rangers face decisive European play-off matches that will shape finances and season momentum. Rangers travel to Club Brugge trailing 3-1 in their second-leg play-off, while Celtic travel to Kairat Almaty after a 0-0 first-leg draw. Champions League group qualification delivers roughly €18m plus significant ticket, merchandise, sponsorship and corporate revenue, whereas dropping into the Europa League reduces the base payout to just above €4m. Match wins in the Europa League pay about €450,000 compared with around €2m in the Champions League. Qualification outcomes will influence transfer budgets and competitive momentum.
Read at www.bbc.com
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