"When the Olympique Lyonnais women's team officially became OL Lyonnes on 19 May, they came with a new mantra: New story, same legend. The eight-time European champions, now owned by Michele Kang and part of Kynisca a multi-club ownership group dedicated to women's sports that also already includes the Washington Spirit are a new project with the aim of developing as a women's club with our own model."
"The club's sports staff has grown from 15 to 24, the administrative staff from 10 to 16, and the team dedicated to communication, marketing and fan experience has doubled, with new hires brought in from abroad to ensure the club stays ahead of its European rivals. Beyond human resources, financial means are also guaranteed by Kang, who has promised the construction of a state-of-the-art training centre in Mezieux on the outskirts of Lyon, as"
OL Lyonnes rebranded on 19 May with the mantra New story, same legend. Michele Kang and Kynisca, a multi-club ownership group including the Washington Spirit, aim to develop the club as a standalone women's model. Kang said the women's team cannot be a little sister to the men's section. The era began on 7 September, coinciding with Lyon's 1,000th match in the French women's top division against Marseille. High-profile summer signings will play at the Groupama Stadium for the season. The 59,000-seater was barely 10% full, yet the match was used to reassert Champions League ambitions. Sports, administrative and marketing staff have increased and Kang pledged funding for a training centre in Mezieux.
Read at www.theguardian.com
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