"Broadcast revenues and fan engagement around international qualifiers have been going down, but they have been going up in the Nations League,"
"It's been looked at before, but it's very difficult to find the right formula - one that keeps jeopardy for the big nations while still giving smaller teams opportunities."
""Swiss model""
UEFA is preparing a full review of international qualifying formats amid falling television audiences and reduced fan enthusiasm. A special working group within the National Teams Committee will study reforms, focusing on expanding the Nations League as a qualification mechanism and adopting a Swiss-model format similar to revamped club competitions. UEFA briefed general secretaries from all 55 federations, with discussions balancing competitiveness, financial fairness, and audience appeal. Current qualifying campaigns often produce predictable, one-sided fixtures that generate limited excitement and modest viewing figures, weakening appeal for broadcasters and sponsors. Reforms aim to increase high-stakes matches and provide realistic opportunities for smaller nations.
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