"We started the media division [of our business] with the mission to reimagine the way women are seen and experienced in sports. We want to tell stories around the culture that exists in women's sports that wasn't being shown anywhere in the media."
"During my playing days, I felt like the media was so disconnected from who the athletes actually were and what they were actually doing. There was a very narrow lens for women's athletes, and, honestly, it was just what the patriarchy would like to see as opposed to the fullness, the diversity, the interesting stories that actually existed in and around our sport. Because of that, I always shied away from media. It felt like I would have to conform to a different version"
Tobin Heath and Christen Press retired from professional soccer at the end of the 2025 season and are focused on growing RE-INC, a global sports media brand. They launched a podcast that began as a 2023 side project and grew to thousands of listeners worldwide. The podcast won the 2024 Sports Podcast Award for Best Equality and Social Impact Podcast and secured a sponsorship with Ally. The duo produced a "Banking with Bob" segment and hosted a live podcast at Ally House during the 2025 NWSL championship weekend. Their mission centers on reimagining how women are seen and experienced in sports and showcasing diverse athlete stories beyond narrow media portrayals.
Read at Bustle
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