"TikTok will become FIFA's first-ever Preferred Platform, which will lead to an enhanced level of collaboration and integration, allowing TikTok to offer more comprehensive FIFA World Cup 2026 coverage, including increased original content, while becoming the go-to place for fans and creators throughout the tournament. This first-of-its-kind Preferred Platform agreement builds on the groundbreaking tie-up between TikTok and FIFA for the "
"TikTok says that its original programming will be hosted in a FIFA World Cup 2026 hub, which will also include highlights, match ticket and viewing information, as well as participation incentives, including custom stickers and filters. TikTok will also host a creator collaboration program, which will provide a select group of global TikTok creators with access to behind-the-scenes moments. In addition to this, TikTok creators will also be able to co-create using FIFA archival footage."
"The partnership will provide a range of tie-on opportunities for brands, with official World Cup media partners able to live-stream parts of matches, post clips and access special content produced by FIFA for TikTok. "Broadcasters will also be able to monetize their FIFA World Cup coverage through TikTok's premium advertising solutions." So, in addition to this being a boost for creators, brands will also glean benefits from associated promotions and opportunities."
TikTok will serve as FIFA's first-ever Preferred Platform, enabling deeper collaboration and integrated coverage for the FIFA World Cup 2026. Original programming will be hosted in a dedicated World Cup 2026 hub featuring highlights, match ticket and viewing information, and participation incentives such as custom stickers and filters. A creator collaboration program will grant select global creators behind-the-scenes access and allow co-creation using FIFA archival footage. Brands and official media partners will gain tie-on opportunities to live-stream match segments, post clips, access FIFA-produced content, and monetize coverage through TikTok's premium advertising solutions. Soccer engagement on TikTok is already strong, supported by existing deals with La Liga and MLS.
Read at Social Media Today
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