The Fight Over Online Gambling in Brazil Reveals a Broader Global Struggle
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The Fight Over Online Gambling in Brazil Reveals a Broader Global Struggle
"But there was another clear winner at the NFL's opening game: online sports betting companies, which handled over $26.7 billion of bets from last year's football season and which are projected to receive over $30 billion of NFL bets in the current one. Their growth has expanded beyond traditional sports booking to the point where gambling companies now shape the fan experience and city infrastructures."
"While the NFL framed the matchup as part of its ongoing international expansion, so too did online gambling companies, who viewed it as an opportunity to open one of the world's fastest-growing betting markets. Brazil's sportsbooks poured resources into promoting the matchup, and EstrelaBet, Brazil's leading betting operator, reported a 217 percent surge in NFL wagers tied to the event, calling it proof of the country's potential as a profit center."
Online sports betting companies handled $26.7 billion in bets last football season and are projected to receive over $30 billion in NFL bets this season. Gambling firms now influence fan experiences and municipal services through branded infrastructure deals, such as restoring transit services for game days. International NFL games have become strategic openings for sportsbooks to enter new markets. Brazil saw heavy sportsbook investment around an NFL game in São Paulo, with EstrelaBet reporting a 217 percent surge in wagers tied to the event. Brazil's regulated online gambling market is expanding rapidly, driven primarily by sports betting and large revenue projections through 2030.
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