"There are two ways to become popular as a sports owner. The harder of the two is to win a championship and not act like an ass about it; the simpler one is firing someone your customers dislike. At Tottenham Hotspur, the first is apparently out of the question, which meant the owners went to Option B and binned polarizing chairman Daniel Levy. Suddenly, backing Spurs no longer came with the requisite "Yeah, but...""
"He could, even, show off what he did-Levy was instrumental in getting the Spurs a new stadium to replace the venerable but dated White Hart Lane, most notably, and so on the real estate level he was perfectly fine. But he also had become a slightly less noxious British version of Jerry Jones, only without the money. Ever Visible/Ever Sympathetic is a tough lane for a team exec, and Levy never made it look easy."
"There is rarely a comeback from that, and as we said, Tottenham had become the Premier League's Big Club That Does Small Stuff. Put another way, Spurs reached a Champions League final under Mauricio Pochettino and then celebrated by firing him five months later because of "extremely disappointing" league results. That, too, was Daniel Levy. In all, he had become an easily detestable cartoon."
Tottenham Hotspur owners dismissed chairman Daniel Levy after 24 years to restore fan goodwill. Levy delivered a new stadium and managed real estate successes but developed a polarizing public image. He repeatedly fired managers — Mauricio Pochettino was sacked five months after a Champions League final — and oversaw at least 14 managerial changes, including Thomas Frank as the 14th. Levy's visible, unsympathetic style and habit of abrupt staffing decisions made him widely unpopular. Removal of Levy removed the recurring 'Yeah, but...' caveat for club supporters.
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