The UEFA Women's Euro 2025 begins in Switzerland, and in anticipation, the BBC has launched an animated ad featuring claymation to promote the tournament. Titled "Names Will Be Made," the 40-second animation showcases a fantasy team of top female footballers, using dramatic visuals and metaphors to underline their strengths. Each player is meticulously hand-sculpted, creating an engaging and playful portrayal of women's football. BBC Creative's Jess Oudot emphasized the campaign aims to present female players confidently, parallel to the men’s game, potentially appealing to a wider audience beyond football fans.
Each player was hand-sculpted from clay with painstaking detail. Jess Fishlock of Wales becomes a scorching fireball, Lucy Bronze of reigning champions England turns into a defensive fortress.
The campaign's aim is to 'champion female stars in a way that feels just as confident and playful as the men's game.' I'd say it achieves that.
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