Son Heung-min fever mounts in LA's Koreatown as home debut approaches
Briefly

Daniel Cho creates Son Heung-min–inspired stickers and flags while LAFC supporters adapt chants blending Korean and Spanish. Cho emigrated from Argentina at 17, settled in Koreatown, and became an LAFC fan after meeting supporters at church. Son's MLS move involved a league-record transfer reportedly over $26m and led to extraordinary jersey sales. The signing energized Southern California's Korean American population of roughly 320,000 people. Cho's artwork will appear at BMO Field for Son's home debut, symbolizing local pride, cross-cultural fandom, and community celebration around the player's arrival.
It's two fingers in an L shape, framing a box with the No 7, a replication of Son Heung-min's signature celebration. Nearby, fans are banging on drums, shouting Ole ole ole ole, LAFC I love you. Wherever even in my dreams, I'll follow you, in a mixture of Korean and Spanish, a chant adapted from one belonging to fans of the Suwon Samsung Bluewings in the K-League, Korea's top division.
His friends all supported Boca Juniors. Cho emigrated to America at the age of 17 and settled in Koreatown, where Lionel Messi's popularity piqued his interest. But it wasn't until he met other Los Angeles Football Club fans at church that he grew to be a loyal, weekly watcher. Now, his Son Heung-min art will adorn the stands at BMO Field, LAFC's home stadium where the former Tottenham Hotspur star will make his home debut this weekend.
Read at www.theguardian.com
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