"Adidas may be about to acquire Puma: the football equivalent is something akin to the Manchester clubs joining, or Bayern Munich setting aside their differences with Borussia Dortmund. Over the course of almost a century, Adidas has established itself as one of the biggest brands in the world, thanks in part to its presence in sport, and particularly football: the German manufacturer have produced some of the most iconic football shirts, greatest boots and classiest match balls of all time, becoming a byword for quality."
"Divided by arguments over not wearing the other's products in each factory, and even bickerings about which founder was more fanatical about the Nazi Party, Herzogenaurach became known as the town of bent necks what shoes your neighbours wore never went unnoticed and though the two brothers are buried in the same cemetery today, they were laid to rest as far apart as possible."
Adidas has become one of the world's biggest brands over almost a century, largely due to its presence in sport and football, producing iconic shirts, boots and match balls. The company's origin contains a bitter family rivalry: Adolf Dassler and his brother Rudolph split in 1947, with Adi founding Adidas in Herzogenaurach and Ruda' later founding Puma across the river. The rivalry included competitive pacts, political and religious tensions, workplace divisions and social ostracism in Herzogenaurach. Despite both founders being buried in the same cemetery, they were interred far apart. Recent market activity and rising Puma shares have prompted speculation that Adidas could pursue a takeover.
Read at www.fourfourtwo.com
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