"I am fully aware of the negative connotation of multi-club ownership on the men's side, Kang said in June 2024. But I will submit to you that multi-club ownership is a necessity, not a luxury or greed, on the women's side because we need to invest to the level that the players deserve to deliver on the potential of the women's game."
"Mercury 13, founded by the sports entrepreneurs Victoire Cogevina Reynal and Mario Malave, announced in September it had purchased a second club, Bristol City joining Como in its portfolio. The Bay FC investor Sixth Street announced the launch of its multi-club ownership organisation, Bay Collective, in January 2025. Crux Football, launched by the former New Zealand international Bex Smith and backed by investors including the former Netflix executive and early Angel City investor Cindy Holland, was announced in August."
Multi-club ownership is framed as a necessity in women's football to provide necessary investment for players and unlock the sport's potential. Multiple investor groups and organisations have expanded portfolios across leagues and continents. Mercury 13 acquired Bristol City alongside Como. Sixth Street launched Bay Collective in January 2025. Crux Football, launched by Bex Smith and backed by Cindy Holland, unveiled Montpellier following its August announcement. Monarch Collective made a minority investment in Viktoria Berlin after prior investments in Angel City, Boston Legacy and San Diego Wave. Investors cite strategic synergies and accelerated development as drivers of expansion.
Read at www.theguardian.com
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