"I think clubs now have a lot of short-term processes that they have to achieve instead of having long-term visions and that puts a lots of pressure on coaches from day one - because sometimes, you've got to fix cultures, you've got to fix structures, you've got to fix organisational processes before you can start getting the results."
"The nature of what we do means we don't have time anymore. It's a high-pressure scenario - results aren't just about winning matches. "It's fan engagement, it's commercial, it's money, it's economics, it's all the other 'side dishes', if you want to call it that."
"You're used to the day-to-day contact with players and staff, the excitement of games coming quickly. "In international football there are little gaps between tournaments and windows that give you more time to reflect and work on other areas."
Joe Montemurro has managed Arsenal Women (2017–2021), Juventus women (2021), and Lyon (2024) and was appointed Matildas head coach in June 2025. Clubs increasingly impose short-term processes and commercial pressures that force coaches to prioritise immediate results over long-term culture, structures, and organisational reforms. Elite coaching now demands managing fan engagement, commercial obligations, and economic factors alongside match outcomes. International football offers longer gaps between tournaments and windows, allowing more time for reflection and broader development. The Women's Asian Cup begins on 1 March, with the final scheduled at Stadium Australia in Sydney.
Read at www.bbc.com
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