"We are going to try again. I'm not sure when. We have to bring it up at the right time. I don't think it will cause damage. We are talking about one match out of 380 in a season. European soccer's big leagues have benefited from fans all over the world, with broadcast rights sold for billions of dollars globally."
"Tebas is seeking to emulate the model of the NFL, which last season staged games in London, Berlin, Dublin, Madrid and Sao Paulo. The NBA also plays games overseas. Taking a game abroad is a sign of respect, as well as an opportunity to promote, much like U.S. sports have done in recent years."
LaLiga president Javier Tebas announced plans to revive efforts to play regular-season matches outside Spain, specifically targeting the United States. Previous plans to host a Barcelona-Villarreal game in Miami were canceled in October due to widespread opposition from clubs, players, and fans who raised fairness concerns. Tebas argues that moving one match among 380 seasonal games causes minimal damage and points to successful models used by the NFL and NBA, which stage games internationally to expand global fan bases and secure lucrative broadcast deals. He views international matches as promotional opportunities and signs of respect to global audiences.
#laliga-internationalization #sports-expansion-strategy #global-broadcast-rights #international-sports-marketing
Read at ESPN.com
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