"It's been a long time since Cristiano Ronaldo's influence was restricted to merely what he did on the football pitch. The 40-year-old former Manchester United and Real Madrid man is one of the biggest personal global brands on the planet, with his every move scrutinised. He can often be a polarising figure, so when he met Donald Trump for a White House dinner back in November, it was guaranteed to make headlines."
"That occasion saw Ronaldo move aside Coca-Cola bottles which had been strategically placed in front of him at Euro 2020. Ronaldo instead held up a bottle of water and this caused Coca-Cola's market value to plummet by around 3bn. This was a reminder of how even a small gesture can have a huge knock-on effect. I don't know if Cristiano understood the ramifications of that visit, Saha ponders of his photo opportunity with Trump."
Cristiano Ronaldo met Donald Trump for a White House dinner in November ahead of the World Cup being held in North America. The meeting attracted attention because Trump is a highly divisive political figure and because Ronaldo is a major global brand whose actions are closely watched. Donald Trump's 19-year-old son Barron is noted as a fan of Ronaldo. Former Manchester United team-mate Louis Saha said he was surprised by Ronaldo's choice to meet Trump and recalled Ronaldo's earlier influence when he moved Coca-Cola bottles at Euro 2020. That action reportedly caused Coca-Cola's market value to fall by around $3 billion, illustrating Ronaldo's broad reach and potential political implications of celebrity meetings.
Read at www.fourfourtwo.com
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