"ITV plans to take advantage of the BBC's cut-price coverage to win the battle of the broadcasters at this summer's World Cup."
"While the BBC will not have a studio in North America for the group stage, their rivals have decided to base themselves in the heart of New York from the outset, and they plan to have an all-star cast of pundits to 'blow their competitors out of the water'."
ITV plans to exploit the BBC's reduced, cut-price coverage to gain advantage in the broadcasters' competition for summer's World Cup. The BBC will not operate a North America studio during the group stage. ITV will base its coverage in the heart of New York from the outset. ITV intends to field an all-star cast of pundits aimed at outperforming competitors. The strategy pairs a high-profile presenting team with a full North American studio presence to attract viewers who may be dissatisfied with the BBC's scaled-back approach.
Read at Goal
Unable to calculate read time
Collection
[
|
...
]