How do Brentford keep appointing the right managers?

"How do Brentford keep doing it? When boss Thomas Frank left to join Tottenham Hotspur last summer, there were fears over what it would mean for the Bees. Even more so when managerial novice Keith Andrews was appointed as his successor. Many tipped Brentford as relegation candidates, but people should have known better. While Frank is licking his wounds after being sacked by Spurs, Andrews has the Bees challenging for European football - seventh in the Premier League and into the FA Cup fifth round."

"BBC Sport fan writer and Brentford supporter Ian Westbrook said at the time of his appointment: "While many were sceptical about the appointment of their set-piece coach Andrews as manager, having had no experience of being a boss previously, lots of Brentford fans were prepared to give the new man a chance. "Matthew Benham and director of football Phil Giles have only made one bad managerial appointment in 10 years and they rectified that rapidly."

Brentford have repeatedly succeeded by appointing relatively inexperienced managers within a stable, analytically driven club structure led by owner Matt Benham and director of football Phil Giles. The club has used data-led recruitment and strategic processes to overcome one of the Premier League's smallest budgets and frequent sales of key players. Recent appointment of former set-piece coach Keith Andrews saw the team challenge for European qualification and progress in the FA Cup despite expectations of relegation. The club's managerial continuity—six permanent managers in 15 years with only one clear mistake—underpins consistent overperformance and reduced reliance on any single individual.

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