"Long before Kneecap, Fontaines DC and Bob Marley shirts, the Dublin club were innovators ahead of the likes of Liverpool and Hibernian"
"Bohemians supporters of a certain age might have had an eyebrow raised when footage emerged of a queue, more than 1,000-strong, outside of their Dalymount Park home a week before Christmas to buy the club's new away shirt, with the logo of Kneecap on the front."
"For some, there was a time when a struggling Bohs couldn't get 1,000 people in to see the team play, let alone queue up on a Wednesday afternoon to hand over hard-earned cash for some merch."
Bohemians pioneered early, bold shirt collaborations such as Fontaines DC and Bob Marley designs, positioning the club ahead of larger teams like Liverpool and Hibernian. More than 1,000 people queued outside Dalymount Park a week before Christmas to buy the new away shirt featuring the Kneecap logo. That turnout contrasted sharply with earlier periods when the club struggled to attract 1,000 spectators to matches. The strong merchandise demand and high-profile partnerships have reinvigorated local interest and demonstrated Bohemians' continued capacity for innovation in club branding and fan engagement.
Read at Independent
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