"In the five years since the club went Hollywood, there have been more than 50 players who have signed up to be part of Wrexham's rise. That's quite a few times Ryan Reynolds and Rob Mac have picked up the phone for a personal 'welcome to Wrexham'. With promotion to the Premier League the aim, there could yet be more to add to that list before this latest transfer window closes"
"While the fees and wages have changed, the process has remained largely the same since Phil Parkinson arrived in north Wales as manager in July 2021. But how much involvement do the A-lister ownership have in recruitment? And do they really persuade players to sign? For a club that has managed to market itself to a huge global audience ever since the documentary cameras rolled into north Wales, it's not surprising to learn that communication is key when it comes to their transfer business."
Wrexham has signed more than 50 players since the club gained celebrity ownership, with founder-owner calls often used as a personal welcome. Promotion to the Premier League is the stated aim, and the club added 13 players in one summer for around £30m. Manager Phil Parkinson scouts potential signings, but transfer parameters, strategy and budgets are set at board meetings that include Ryan Reynolds, Rob McElhenney and executive director Kaleen Allyn. Chief executive Michael Williamson outlines market possibilities, approaches and financial implications. Owners remain involved and interested while recognising limits and delegating daily operations to on-ground staff.
Read at www.bbc.com
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