"Morgan was the face of the U.S. women's national team and arguably the most famous female athlete globally for over a decade. She grew to such fame that she transcended the sport, signing deals with Coca-Cola and Nike, appearing in commercials with NBA star LeBron James and even receiving her own custom Barbie. Along the way, she observed how the business of sports operates, but also how it failed female athletes with minimal media coverage and low salaries ($6,000 was the minimum when the NWSL launched in 2013)."
"Now, Morgan is a minority investor in San Diego Wave FC, the last team she last played for, along with other investments including the new 3-on-3 women's basketball league, Unrivaled. In 2019, in the prime of her career, she co-founded the content brand Togethxr with fellow athletes and Olympic gold medalists Sue Bird, Simone Manuel, and Chloe Kim."
Alex Morgan announced a pregnancy and immediate retirement, reacting emotionally before embracing her next chapter in business. Her 15-year career included two World Cup titles, an Olympic gold medal and multiple major club trophies. Morgan became the global face of the U.S. women's national team, secured major brand deals, and observed systemic failures in women's sports, including minimal media coverage and low salaries. Morgan now holds minority ownership in San Diego Wave FC, has invested in new sports ventures such as the Unrivaled 3-on-3 league, and co-founded the athlete-focused content brand Togethxr with Sue Bird, Simone Manuel and Chloe Kim.
Read at ESPN.com
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