"Gary Neville has sold a majority stake in his fast-growing media business The Overlap to radio giant Global, in a deal designed to turn the platform into a world-leading sports network. The former Manchester United and England defender will continue to co-chair the business alongside Global Group chief executive Simon Pitts, after Global acquired the stake from previous investors Miroma Group."
"Launched as a fan-first football platform, The Overlap has become one of the UK's most successful sports media brands. Its flagship show, Stick to Football, is broadcast weekly on YouTube and features Neville alongside Jamie Carragher, Roy Keane, Ian Wright and Jill Scott. The programme has helped drive more than 38 million monthly views across The Overlap's YouTube channels. Beyond football, the business has already begun diversifying into other sports, producing fan-led debate formats, long-form interviews and podcasts covering cricket and rugby union."
Gary Neville sold a majority stake in The Overlap to radio company Global, with Neville remaining co-chair alongside Global chief executive Simon Pitts. Global purchased the stake from Miroma Group and proceeds will be reinvested into the business to accelerate growth. The Overlap will expand output with a broader slate of shows and digital content while retaining its core focus on football. The flagship show Stick to Football contributes to over 38 million monthly YouTube views and features prominent former players. The business is diversifying into cricket, rugby union and other sports as it evolves into The Overlap Network.
Read at Business Matters
Unable to calculate read time
Collection
[
|
...
]