Unione Sportiva Livorno 1915 is returning to professional football for the first time since its bankruptcy in 2021, having been promoted to Serie C for the 2025/26 season. However, the club unveiled a new logo that has received widespread criticism from fans. The redesign completely removes the traditional roundel and monogram insignia, retaining only the maroon color. Fans expressed feelings of loss regarding the club's identity and history. Despite acknowledging criticism, the club stated a new logo was necessary due to ownership issues, although the backlash has intensified since the unveiling.
"It represents cosmic nothingness, and it's making us look ridiculous through all of Italy," one fan wrote on Instagram. "Everything that stood for Livorno has been removed."
"About the logo: we acknowledge the criticism. But things need to be thoroughly understood. We are the only Italian professional club with a name and logo owned by different parties."
"No identity, no history and no respect for the club and its past. Shame and lack of respect for all members and fans of Livorno," another person wrote.
"Mamma mía, who did this? Someone who supports Pisa?" one person demanded to know.
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