"No manager has lifted Bigger Vase on more occasions than Emery, who won it three years in a row at Sevilla before his Villarreal team triumphed in a 22-penalty shootout against Manchester United in 2021. Even in his short-lived stay at Arsenal, he couldn't help himself, taking the boys to Baku for their first European final in 13 years."
"For Emery, winning this competition is something precious on its own; life does not revolve around all those extra riches. Football is emotion...There's an economic imperative but what fans really want is to enjoy their team. If you have money but don't generate feeling, it's worthless."
English clubs struggled in European competition, with Nottingham Forest losing to Midtjylland and Crystal Palace drawing goalless against AEK Larnaca. Aston Villa's Unai Emery provided a contrasting performance, achieving his 100th victory in charge with a 1-0 win at Lille. Emery has established himself as a dominant force in the Europa League, having won the competition three consecutive times at Sevilla and once with Villarreal in a penalty shootout against Manchester United in 2021. His success in European football reflects his philosophy that winning generates emotional connection for fans, which he values alongside financial success.
Read at www.theguardian.com
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