FIFA's first-ever World Cup city posters make up for that boring logo design
Briefly

The FIFA World Cup 2026 is generating excitement with the inaugural release of host city posters, featuring local artists' interpretations that celebrate each city's culture. Although the World Cup logo has faced criticism for its standardization, these new posters provide a colorful and vibrant counterpoint. The designs highlight landmarks and cultural identity, showcasing the distinctive characteristics of the cities involved. This initiative reflects FIFA's commitment to embracing artistry in global football events and offers host cities a platform for international promotion.
The newly revealed posters remind us why Pelé called football the beautiful game, bringing together a diverse range of influences to celebrate the vibrancy of the sport.
Each design seeks to capture the landmarks, cultural identity and distinctive characteristics of these cities, integrating iconic elements that represent them.
Read at Creative Bloq
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