"FIFA slashed the price of some World Cup tickets for teams' most loyal fans following a global backlash and some will get $60 seats for the final instead of being asked to pay $4,185. FIFA said Tuesday that $60 tickets will be made available for every game at the tournament in North America, going to the national federations whose teams are playing. Those federations decide how to distribute them to loyal fans who have attended previous games at home and on the road."
"The number of $60 tickets for each game is likely to be in the hundreds, rather than thousands, in what FIFA is now calling a "Supporter Entry Tier" price category. FIFA did not specify exactly why it so dramatically changed strategy, but said the lower prices are "designed to further support travelling fans following their national teams across the tournament." The World Cup in North America will be the first edition that features 48 teams-up from 32-and is expected to earn FIFA at least $10 billion in revenue."
"But fans worldwide reacted with shock and anger last week on seeing FIFA's ticketing plans that gave participating teams no tickets in the lowest-priced category. The cheapest prices ranged from $120 to $265 for group-stage games that did not involve co-hosts the United States, Canada, and Mexico. FIFA had set those prices despite the co-hosts having pledged eight years ago-when they were bidding for the tournament-that hundreds of thousands of $21 tickets would be made available."
FIFA will make $60 tickets available for every World Cup game in North America through a new "Supporter Entry Tier" allocated to national federations. Federations will distribute these low-priced seats to loyal fans who attended previous home and away matches. The number of $60 tickets per game will be in the hundreds rather than thousands. The change follows global upset over initial pricing that excluded participating teams from the cheapest category and featured much higher group-stage prices and dynamic pricing, despite earlier bids promising $21 tickets. The expanded tournament will include 48 teams and is projected to generate at least $10 billion.
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