FIFA has entered a partnership with Saudi Arabia's Public Investment Fund (PIF) for the upcoming Club World Cup, reinforcing the kingdom's growing financial power in international sports. PIF is a major stakeholder in Riyadh's Al Hilal football club, which will participate in the tournament alongside 31 other teams. The deal, while undisclosed in value, aligns with Saudi investments in sports entertainment, reflecting broader connections between FIFA President Gianni Infantino and Saudi leadership. Upcoming tournaments, including the men's 2034 World Cup, are poised to deepen these financial ties.
FIFA’s partnership with Saudi Arabia’s Public Investment Fund underscores the growing financial influence of Saudi investments in global sports, particularly with the looming 2026 and 2034 World Cups.
The Club World Cup's $1 billion prize fund is being significantly underpinned by investments from Saudi Arabia, particularly through its state oil company and PIF.
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