"There were too many disparate groups working on feedback across EA making it overwhelming for individual teams on the game, says lead producer, Joel Doonan. Now we've really focused on, how do we make sure the people who need to know what players are saying are getting the right information at the right time with the right amount of detail so they can be as agile as possible?"
"There's also been a shift in the proportion of the team's resources devoted to addressing feedback. We have a continuous development team 10 engineers solely dedicated to actioning feedback now rather than waiting for FC 27. I think that's the expectation of players today the speed at which live service games action on feedback is a heck of a lot faster than it was a handful of years ago."
Dozens of pro players, influencers and fans convene at EA's Vancouver campus to play EA Sports FC 26 and provide input through a Design Council. EA prioritizes user feedback following a lacklustre response to EA Sports FC 25 by launching a Player Feedback Portal, a dedicated Discord channel, and AI-powered social listening across platforms including X, Instagram and YouTube. Internal reporting and triage were consolidated to ensure relevant teams receive timely, detailed insights. The studio allocated a continuous development team of ten engineers exclusively to action feedback and accelerate live-service responsiveness expected by players.
Read at www.theguardian.com
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