Euro 2025 has experienced record attendance and smooth operations, contrasting sharply with the struggles of the 2025 Copa America Feminina, characterized by criticism over poor organization and low attendance. In South America, major competitions lack modern technology like VAR, and promotional efforts have been insufficient, evidenced by late ticket sales. Brazilian football legend Marta highlighted these investment issues, hoping for Conmebol to improve conditions. Meanwhile, Conmebol has announced the Nations League, set to run from 2025 to 2026, which will offer World Cup berths.
The issues at the tournament reflect deeper structural problems within South American women's football. Major competitions often lack the technology now ever-present in the men's game, such as VAR from the group stage.
Promotion for this competition has also been lacking, with tickets, for example, only going on sale on 4 July, just eight days before the tournament started.
Brazilian legend Marta spoke out about the limited investment in the tournament, stating, 'It's been a long time since I played in a tournament here in South America, and we were saddened by these circumstances.'
Conmebol announced a new international tournament: the Nations League, which will run between 2025 and 2026, aiming to secure two World Cup spots.
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