The 2025 FIFA Club World Cup has begun positively, showcasing exciting matches and impressive attendance. Teams like Botafogo and Inter Miami have made headlines with surprising victories over PSG and Porto, respectively. However, the tournament grapples with visibility issues, as many in host cities may not be aware of the games taking place. The organizers acknowledge initial growing pains in this expanded format but strongly believe that the competition will grow in reputation and support over time, especially as it progresses into later stages.
Attendances have been good, clubs fielded strong teams, and there have been eye-catching upsets, indicating a positive start for the expanded tournament.
Despite positive impressions, there are lessons to be learned about advertising and public awareness in host cities to enhance the tournament's visibility.
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