The article delves into the intricate process of creating a stop-motion animated advertisement aimed at closing the gender fame gap in sports, specifically focusing on women's football. Bart, a key figure in the production, discusses the challenges of stop-motion animation and emphasizes the importance of sourcing expertise from the UK's claymation industry. The article highlights the detailed puppetry required for character expressions and the creative technologies employed, such as a custom camera rig. Ultimately, the project aspires to elevate female athletes' visibility through engaging, tactile artistry.
Stop-motion takes a long time to shoot, even when it's quite simple," says Bart. "So when it's super complex, it's a constant battle to ...
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