FIFA faces challenges for its new flagship Club World Cup as both BBC and ITV opt out of airing the tournament, raising concerns about its visibility. Dazn has committed $1bn for global broadcasting rights, ensuring all matches are available free-to-air on its platform. Dazn plans to sublicense the tournament to major broadcasters in some areas, but its typical UK sports audience is low. The absence of interest from Sky Sports and TNT leaves only Channel 4 and 5 as potential broadcasters, complicating FIFA's visibility strategy.
The BBC and ITV’s decision not to pursue broadcasting the Club World Cup raises concerns for FIFA about the tournament’s visibility in the UK market.
Dazn has made a significant commitment by paying $1bn for global Club World Cup rights, promising to stream all matches free-to-air on its platform.
Despite Dazn having a global reach of 60 million premium users, its typical UK audience for live sport remains in the low ten thousands, raising questions about viewership viability.
The lack of interest from major broadcasters like Sky Sports and TNT Sports leaves Channel 4 and Channel 5 as the remaining options for FIFA's flagship tournament broadcasting.
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