"We're invoking the "Show me the money" mantra from the football rom-com "Jerry Maguire" from 1996. Let's start with overall spending on sporting events. Californians spent $5 billion on sports entertainment in 2024, ranking it No. 1 among the states and accounting for 12% of the nation's $41.5 billion spent on athletic events. That huge cash flow is what sports promoters love, and it's why California gets to host many of the biggest games."
"The typical Californian spent $128 on sporting events in 2024. That per-person rate ranked only 20th among the states and was only $6 higher than the $122 per person spent nationally. Using this metric, the best live-event sports fans are far from the coast: No. 1 was West Virginia at $223 per person, then Iowa at $218 and Minnesota at $211. High-profile college athletics is one thread among these sports markets."
California will host major events including back-to-back Super Bowls (2026 Bay Area, 2027 Los Angeles), 14 World Cup matches, and the 2028 Los Angeles Olympics. Californians spent $5 billion on sports entertainment in 2024, the largest state total and 12% of the nation's $41.5 billion. Texas spent $3.7 billion and New York $2.6 billion. The typical Californian spent $128 on sporting events in 2024, ranking 20th and $6 above the national $122 per person. West Virginia, Iowa, and Minnesota led per-capita spending, with high-profile college athletics contributing in those markets. Connecticut registered about $8 per person.
Read at The Mercury News
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