"Notably, Vail reported a 2% decrease in its season pass sales, but a 3% increase in earnings from season passes. This comes from an increase in pass pricing: a full access Epic Pass cost $982 last season compared to $1,051 for the 2025-2026 season, a difference of $69, or 7%. While this means the 2.3 million current pass-holders are paying more to access the slopes, the 2% drop in pass sales from last year equates to about 50,000 Epic Passes,"
"The real gems of this report, though, are in the mentions of the improvements Vail Resorts plans to make during 2026. The report breaks these improvements into three broad categories: resort-specific investments, technological investments, and efficiency and sustainability investments. Across its resorts, Vail plans to invest its earnings into redesigning and modernizing uphill access, including replacing the Cabriolet lift in Park City, Utah, with a 10-person gondola, as well adding modern quad chairlifts to increase uphill capacity and reliability at Whistler Blackcomb and Seven Springs,"
Vail recorded a 2% decline in season pass sales and a 3% increase in season-pass revenue after raising Epic Pass prices by 7% from $982 to $1,051. The sales drop equals roughly 50,000 fewer passes, with Colorado, Utah, and Tahoe identified as the primary drivers, potentially reducing crowds in those markets. Planned 2026 investments focus on resort-specific projects, technological upgrades, and efficiency and sustainability measures. Planned upgrades include replacing Park City's Cabriolet with a 10-person gondola and adding modern quad chairlifts to increase uphill capacity and reliability at Whistler Blackcomb and Seven Springs.
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