"According to this data, season-to-date skier visits were down 20.0% compared with the same period last year."
"Despite the drop in visits, total lift revenue declined by a more modest 1.8%, reflecting the stabilising effect of season pass sales. Ski school revenue fell 14.9%, dining revenue dropped 15.9%, and retail and rental revenue across North American resort stores decreased 6.0%."
"We experienced one of the worst early season snowfalls in the western U.S. in over 30 years, which limited our ability to open terrain and negatively impacted visitation and ancillary spending,"
"Snowfall across Vail's western U.S. resorts in November and December was roughly half of the 30-year historical average, with conditions in the Rockies particularly severe."
Vail Resorts’ early-season metrics through January 4, 2026 indicate season-to-date skier visits were down 20.0% year-over-year. Total lift revenue declined only 1.8%, supported by season pass sales, while ski school revenue fell 14.9%, dining revenue dropped 15.9%, and retail and rental revenue decreased 6.0%. Snowfall across western U.S. resorts in November and December was roughly half of the 30-year historical average, with conditions in the Rockies particularly severe, limiting terrain openings in December. Tahoe and Whistler experienced slow starts before holiday improvements, while stronger early-season conditions in the eastern U.S. partially offset western weakness. Vail Resorts now expects full-year Resort Reported EBITDA to come in just below the low end of its previously issued guidance, assuming conditions in the Rockies return to normal by Presidents.
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